Jul
06
2010
Schwinn Bicycles
Posted by Blogmaster in Books (Bicycle History), tags: Bicycles, Schwinn
Product Description
German immigrant Ignaz Schwinn launched the company that bears his name in 1895 and set the bicycling standard in the U.S. for decades. Here the Black Phantom, Varsity, Paramount, and Fastback come alive through lavishly illustrated with original archival material, much of it from Chicago’s Bicycle Museum of America. 250 photos, 200 in color.)P
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This was an interesting read with excellent modern and vintage photos, catalog images and other illustrations. The book covers the history of the bicycle industry and Schwinn’s role developing an American icon. I particularly liked the insightful description of the business aspects of the companies’ history including its sales and marketing efforts, distribution strategies and other accomplishments. I wish the book had more on the various models as a collectors guide. Overall a very nice book.
Rating: 4 / 5